Why On Earth Did We Choose 7Geese For Our Product Name?

July 8, 2011 - 4 minute read - Posted by

Last night I was the keynote speaker at EIO, a Vancouver-based entrepreneurship organization. I did a presentation about Social Business and our product 7Geese. The presentation went great and many people came and asked me questions after I was done. One of the main questions that people asked was the reason for choosing 7Geese as our product name. I get asked this question a good few times every week and I’ve decided to explain the reason behind our product name in this blog post.

Geese are fascinating creatures and I wrote a newer blog post about the lessons we can learn from geese to succeed at work that you should also read. If you pay attention to our logo, you can see that the 7 represents seven geese flying in a V-formation. When you see a flock of geese flying in a V-shaped formation, it usually looks like a seven (or backwards seven) due to perspective.

Why Geese fly in a V-formation:

  • Geese are collaborative and by flying in this form, they increase their flight range by 71% and reduce the air resistance by 65%. You can read this article to find out how these numbers were calculated.
  • The goose at the head of the V is not necessarily the leader of the flock and geese take turns leading. As one bird tires, it drops to the back of the formation and another takes its place. Now that’s teamwork.
  • Flying in a V-form increases the visibility as each bird can see what’s happening in front of them.
  • When flying, geese honk to provide recognition to each other to maintain their speed. Honking also helps them maintain their geometric flight formation in the air.

7 is also a lucky and magical number:

  •  In spiritual and religious scripts, the number 7 is magical: 7 days of Creation, 7 day week, 7 days of the feast of Passover, 7 Chakras, 7 levels of heaven, and more…
  • Isaac Newton identified 7 main colours in a rainbow
  • There are 7 SI base units: meter, kilogram, second, ampere, kelvin, mole, candela.
  • Mathematically, 7 is not only a Mersenne prime number (2³ – 1 = 7) but also a double Mersenne prime since the exponent, 3, is itself a Mersenne prime. It is also a Newman–Shanks–Williams prime, a Woodall prime, a factorial prime, a lucky prime, a happy number, a safe prime and the fourth Heegner number. Geeks, click here for details.

Since 7Geese is a social software performance management software, you can see how the social and collaborative characteristics of geese is in alignment with our product. Want to know how we came up with the name? As you may know, Vancouver is home to a big number of Canadian geese. Every time I went for a run around Stanley park last year, I saw a flock of geese collaborating and this is what inspired me to find a name related to geese. After a few brain-storming sessions with the team and researching to see what domain names were available, we came up with 7Geese and quickly registered the domain www.7Geese.com.

Tags: , , , ,